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Pure Rush Story
Where We Started
In the outfield, as a baseball family, we are no strangers to buying sunglasses. Our son, passionate about the game, always needed the best gear. As he grew older, we were shocked at the price of high-end sunglass brands.


An Idea Was Born
One day, our son came to us, frustrated with how expensive good sunglasses were. He asked, "Why can't we make our own?" Determined to find a solution not only for ourselves but for everyone, we set out to create something better. And that's how PURE RUSH Shades were born.
The Process
It wasn’t without challenges—failed prototypes, tough decisions, and finding the right suppliers. But our son's determination and vision kept us going. We worked hard to keep our costs as low as possible to pass the savings on to you. Additionally, by avoiding high marketing costs and selling direct to you, we ensure you get the best value.


Our Mission
High quality sunglasses at affordable prices. We believe everyone deserves access to stylish, performance sunglasses without breaking the bank. Each time a customer provides us with a good review, it’s a reminder of why we started this journey. Customer service is at the heart of everything we do, and we're thrilled to share our passion with you.
Thank you for being part of the PURE RUSH family. Let's make every moment a little sunnier together.

